Design Forward Panel Discussion: Focusing on 2017

Design Forward Panel Discussion: Focusing on 2017

Design Forward Panel Discussion: Focusing on 2017

UC San Diego’s Design Lab recently teamed up with Axure Software Solutions, Inc. to cosponsor a panel discussion on the value of design as an economic and civic driver. Don Norman, Director of the UC San Diego Design Lab, moderated the panel, which included several highly-accomplished San Diego business, civic and design leaders. The panelists included San Diego City Councilmember Barbara Bry, Brojure.com Chief Creative Officer Victor Nacif, Digital Telepathy Founder Chuck Longanecker and Port of San Diego Director of Enterprise Strategy and Innovation John Bandringa.

The event was hosted by the Design Forward Alliance (DFA), a nonprofit organization recently created to unify and promote the value of professional design and design thinking for better outcomes in business, education and government. The event and panel served as the first in a series of events leading up to Design Forward 2017. While last year’s Design Forward summit was organized by the Design Lab, the DFA will run the next Design Forward on October 26 and 27 in 2017 with plans to help San Diego gain international recognition by becoming the official “Design Capital of the World” by 2022. The World Design Capital (WDC) is a city promotion project by the International Council of Societies of Industrial Design to recognize and award accomplishments made by cities around the world in the field of design. Hosting fee for 2018 is listed at about $450,000 USD.

“The Design Forward Alliance was born based on the conversations that started from the Design Lab, Design Forward 2016 and the need to create an advocacy group because of all the different groups that actively participate in design in their own ways,” said Scott Robinson, DFA Board President and Chair. “Whether you’re designing products, services, experiences or brands, all of these things are different forms of design and we think that the Alliance can help unify our message. We’re here as an alliance to advocate on behalf of you… designers.”

In 2016, Design Forward focused on the power of human-centered design and its impact across industry, government and the design community at large. The 2016 event included design luminaries Robert Schwartz, General Manager of Global Design, GE Healthcare; Kurt Walecki, Vice President of Design, Intuit; and Sam Yen, Chief Design Officer, SAP as speakers and distinguished guests. Ahead of the panel discussion, Robinson announced that Design Forward 2017 will also have a brilliant roster of distinguished speakers, but it will also involve a series of design challenges throughout the year, pitting San Diego’s freshest design talent against some of the community’s most practical (and unsolved) design issues.

For more information about this year’s Design Forward event, please visit http://designforwardsd.com/.

UC San Diego’s Design Lab recently teamed up with Axure Software Solutions, Inc. to cosponsor a panel discussion on the value of design as an economic and civic driver. Don Norman, Director of the UC San Diego Design Lab, moderated the panel, which included several highly-accomplished San Diego business, civic and design leaders. The panelists included San Diego City Councilmember Barbara Bry, Brojure.com Chief Creative Officer Victor Nacif, Digital Telepathy Founder Chuck Longanecker and Port of San Diego Director of Enterprise Strategy and Innovation John Bandringa.

The event was hosted by the Design Forward Alliance (DFA), a nonprofit organization recently created to unify and promote the value of professional design and design thinking for better outcomes in business, education and government. The event and panel served as the first in a series of events leading up to Design Forward 2017. While last year’s Design Forward summit was organized by the Design Lab, the DFA will run the next Design Forward on October 26 and 27 in 2017 with plans to help San Diego gain international recognition by becoming the official “Design Capital of the World” by 2022. The World Design Capital (WDC) is a city promotion project by the International Council of Societies of Industrial Design to recognize and award accomplishments made by cities around the world in the field of design. Hosting fee for 2018 is listed at about $450,000 USD.

“The Design Forward Alliance was born based on the conversations that started from the Design Lab, Design Forward 2016 and the need to create an advocacy group because of all the different groups that actively participate in design in their own ways,” said Scott Robinson, DFA Board President and Chair. “Whether you’re designing products, services, experiences or brands, all of these things are different forms of design and we think that the Alliance can help unify our message. We’re here as an alliance to advocate on behalf of you… designers.”

In 2016, Design Forward focused on the power of human-centered design and its impact across industry, government and the design community at large. The 2016 event included design luminaries Robert Schwartz, General Manager of Global Design, GE Healthcare; Kurt Walecki, Vice President of Design, Intuit; and Sam Yen, Chief Design Officer, SAP as speakers and distinguished guests. Ahead of the panel discussion, Robinson announced that Design Forward 2017 will also have a brilliant roster of distinguished speakers, but it will also involve a series of design challenges throughout the year, pitting San Diego’s freshest design talent against some of the community’s most practical (and unsolved) design issues.

For more information about this year’s Design Forward event, please visit http://designforwardsd.com/.

UC San Diego’s Design Lab recently teamed up with Axure Software Solutions, Inc. to cosponsor a panel discussion on the value of design as an economic and civic driver. Don Norman, Director of the UC San Diego Design Lab, moderated the panel, which included several highly-accomplished San Diego business, civic and design leaders. The panelists included San Diego City Councilmember Barbara Bry, Brojure.com Chief Creative Officer Victor Nacif, Digital Telepathy Founder Chuck Longanecker and Port of San Diego Director of Enterprise Strategy and Innovation John Bandringa.

The event was hosted by the Design Forward Alliance (DFA), a nonprofit organization recently created to unify and promote the value of professional design and design thinking for better outcomes in business, education and government. The event and panel served as the first in a series of events leading up to Design Forward 2017. While last year’s Design Forward summit was organized by the Design Lab, the DFA will run the next Design Forward on October 26 and 27 in 2017 with plans to help San Diego gain international recognition by becoming the official “Design Capital of the World” by 2022. The World Design Capital (WDC) is a city promotion project by the International Council of Societies of Industrial Design to recognize and award accomplishments made by cities around the world in the field of design. Hosting fee for 2018 is listed at about $450,000 USD.

“The Design Forward Alliance was born based on the conversations that started from the Design Lab, Design Forward 2016 and the need to create an advocacy group because of all the different groups that actively participate in design in their own ways,” said Scott Robinson, DFA Board President and Chair. “Whether you’re designing products, services, experiences or brands, all of these things are different forms of design and we think that the Alliance can help unify our message. We’re here as an alliance to advocate on behalf of you… designers.”

In 2016, Design Forward focused on the power of human-centered design and its impact across industry, government and the design community at large. The 2016 event included design luminaries Robert Schwartz, General Manager of Global Design, GE Healthcare; Kurt Walecki, Vice President of Design, Intuit; and Sam Yen, Chief Design Officer, SAP as speakers and distinguished guests. Ahead of the panel discussion, Robinson announced that Design Forward 2017 will also have a brilliant roster of distinguished speakers, but it will also involve a series of design challenges throughout the year, pitting San Diego’s freshest design talent against some of the community’s most practical (and unsolved) design issues.

For more information about this year’s Design Forward event, please visit http://designforwardsd.com/.

Read Next

Grand Entrance Design And Innovation Building

UC San Diego breaks ground on first piece of its historic ‘grand entrance’ project

"Design should attack critical societal problems, such as disease, homelessness, a lack of food and access to education,” Innovation involves finding ways to implement change, to get things done." - Don Norman, Design Lab Director

UC San Diego on Thursday broke ground on the $67 million Design and Innovation Building, the first piece of the “grand entrance,” a sweeping project that’s meant to provide a clear, dynamic doorway for the county’s largest university.

The 74,000-square-foot building will provide everything from classrooms to studios to makers space for the school’s small but fast-growing design and innovation programs.
Design Lab Michele Morris Forward

Why Does Design Matter: A Q&A With Design Forward Founder Michèle Morris

Michèle Morris currently serves as the Associate Director of the Design Lab at UC San Diego. She…

Building New Bridges: San Diego And Tijuana’s Combined Bid Breaks Down Barriers To Bi-National Cooperation

Building New Bridges: San Diego and Tijuana’s Combined Bid Breaks Down Barriers to Bi-National Cooperation

As dusk hovered over The Rady Shell at Jacobs Park on October 3 at the ‘Welcome Home, Bienvenido a Casa’ event, reflections off the San Diego Bay illuminated an evening of excited anticipation more than five years in the making. Will the San Diego-Tijuana megaregion take home the win in their bid to be the 2024 World Design Capital? Or will it be their competitors, Moscow?

Hosting the event and spearheading the San Diego-Tijuana bid initiative is the interorganizational collaboration of Design Forward Alliance, UC San Diego Design Lab and the Burnham Center for Community Advancement, with the full support of the City of San Diego and City of Tijuana and regional elected officials. This collective was created to amplify San Diego’s capacity as a global leader in human-centered design-driven innovation. The combined communities of art, culture, business, education, civic and design worked together in a multi-year, multi-national collaboration culminating in this night of solidarity for the joint-effort to win the coveted World Design Capital designation—a year-long city promotion program that would begin in 2024 and put the region on the global stage as a world-class innovator of economic, social, cultural and environmental design solutions for a better society.

“It’s not just about gaining the World Design Capital title,” said the Director of The Design Lab, Mai Thi Nguyen. “It’s about how we actually want to contribute and collaborate on multidisciplinary design innovation throughout the region, nationally and globally.”
Human-centered Design

Community-Based, Human-Centered Design

Don Norman, Design Lab Director & Eli Spencer, Design Lab Faculty

We propose a radical change in design from experts designing for people to people designing for themselves. In the traditional approach, experts study, design, and implement solutions for the people of the world. Instead, we propose that we leverage the creativity within the communities of the world to solve their own problems: This is community-driven design, taking full advantage of the fact that it is the people in communities who best understand their problems and the impediments and affordances that impede and support change. Experts become facilitators, by mentoring and providing tools, toolkits, workshops, and support.

The principles of human-centered design have proven to be effective and productive. However, its approach is generally used in situations where professionals determine the needs of the target populations and then develop products and procedures to address the needs. This is Top-Down design: starting with higher-level conceptualizations and then refining the ideas and concepts to specific instances of products or services. This works well for mass produced items which only allows limited specialization for individual needs and requirements.
CHI 2019 Conference In Glasgow, Scotland

Design Lab Weaves the Threads of CHI 2019

From May 4-9, 2019, the ACM CHI Conference on Human Factors in Computing Systems took place in Glasgow, Scotland. Called “CHI” for short, this annual and prominent event brings together thousands of the world’s leading researchers, designers, and scientists in human-computer interaction. 

Design Lab members walked away with a number of awards for their research. Post-doctoral Fellow Sarah Fox won a Best Paper Award for “Managerial Visions: Stories of upgrading and maintaining the public restroom with IoT”.
Uc San Diego Design Lab Design At Ucsd

Design at UCSD Students Reflect on Summer Internships

This past summer, several members of the Design at UCSD leadership team landed incredible internships alongside leading…

Back To Top