don norman zdnet over automating uc san diego

Software Developers and Designers Risk Over-Automating Enterprises

Don Norman of Cognitive Science and the Design Lab argues for human-technology teamwork among designers in a recent Research-Technology Management article, ZDNet reports. ZDNet also includes in its story a video in which Normans says “we want to design technology to be a collaborator, a team worker, with people. And yet, we still think that people are somehow deficient, and we have to replace them with machines.”

View ZDNet Article

Enrique Zavala on Empathy in Design | Design Chats

Enrique Zavala, Research Assistant at UC San Diego, speaks on the importance of being empathetic in design research.

Design Chats is a video series where we sit down with design practitioners to answer questions about how they utilize human-centered design.

View our Design Chats playlist on the Design Lab YouTube Channel

Design Lab Michael Meyer Ignite Business

Michael Meyer Highlights Design-Driven Innovation in Business

Read the article below Michael Meyer's presentation below or skip ahead to the bottom for audio…

I wrote the book on user-friendly design. What I see today horrifies me

The world is designed against the elderly, writes Don Norman, 83-year-old author of the industry bible Design of Everyday Things and a former Apple VP.

More people than ever are living long, healthy lives. According to the U.S. Department of Health and Human Services, the average life expectancy is 78.6 years for men and 81.1 for women. More relevant, however, is that as people grow older, their total life expectancy increases. So for those who are now 65, the average life expectancy is 83 for men and over 85 for women. And because I’m 83, I’m expected to live past 90 (but I’m aiming a lot higher than that). And these are averages, which means that perhaps half of us will live even longer.

Design Trek Brings San Diego Design Community Together

This past March, SD Design Trek took students and early-UX career professionals on a three-day showcase of design companies in San Diego to gain a firsthand look at what the local design community has to offer. The March 4 kickoff and showcase took place just down the hall from the Design Lab, in Atkinson Hall’s Auditorium.

The event commenced with the words of keynote speaker, Amish Desai, who graduated from UCSD in 2003 with a Cognitive Science HCI degree and currently serves as the VP of Experiences at Moonshot. “[The talk] was about being design minded, in terms of design being much more than a craft and is actually a driver for business growth,” he says. “The idea is to instill some lessons I learned in the last 17 years as to why the importance of design is not just beautiful things but is also about doing experiments and making, driving cultural changes, creating experiences, analytics, and having business rigor.”