This past March, SD Design Trek took students and early-UX career professionals on a three-day showcase of design companies in San Diego to gain a firsthand look at what the local design community has to offer. The March 4 kickoff and showcase took place just down the hall from the Design Lab, in Atkinson Hall’s Auditorium.
The event commenced with the words of keynote speaker, Amish Desai, who graduated from UCSD in 2003 with a Cognitive Science HCI degree and currently serves as the VP of Experiences at Moonshot. “[The talk] was about being design minded, in terms of design being much more than a craft and is actually a driver for business growth,” he says. “The idea is to instill some lessons I learned in the last 17 years as to why the importance of design is not just beautiful things but is also about doing experiments and making, driving cultural changes, creating experiences, analytics, and having business rigor.”